Performance Marketing vs. Digital Marketing: Driving Results vs. Building Brands
Navigate the nuances between Performance Marketing and Digital Marketing to optimize your marketing strategies for immediate results or long-term brand growth.
We Help Restaurants Succeed in this Digital World
Here at Fluid, we're a one-stop digital shop catering to restaurants in South Florida. We specialize in transforming your restaurant's online presence. We do this by creating for you a stunning website, executing powerful digital marketing strategies, and managing your social media to perfection. With our expertise and professional delivery, we not only enhance your restaurant's visibility but also help to build a strong brand identity, driving more customers through your doors and boosting your sales.
Why boosting your Digital Footprint matters?
1
56% of customers in 2024 preferred ordering directly from restaurant websites than third-party apps.
2
Mobile ordering and loyalty programs have been found to increase customer engagement by 54%.
3
Restaurants with professionally built websites have been found to improve their overall impression with paying customers.
4
43% of restaurant professionals believe third-party apps interfere with direct customer relationships.
Services we offer
Web Design & Development
We create visually captivating websites that are user-friendly. Fluid will optimize the design of your website for a seamless customer experience. We'll work to make the online ordering experience as simple as possible, and look stunning at the same time.
Social Media Management
Fluid will manage your social media accounts without you having to do the work. Based on your target demographics, we'll create dynamic, attention-grabbing content. We'll also do all of this without any gimmicks, to create trust with all existing and potential customers.
Social Media Marketing
We'll enable you to engage with your customers on different platforms such as Instagram, Facebook, Twitter, and even platforms like Youtube or Tiktok. Depending on your needs, we ca even engage the power of Mobile ads on different platforms.
Online Ordering & Delivery
We'll integrate online ordering straight into your website, boosting sales and enhancing your customer experience.
With fully integrated online ordering, you'll keep a larger portion of your hard-earned profits.
Email/SMS Marketing & Loyalty Programs
Build lasting relationships with customers through personalized marketing campaigns, both through email and SMS. Don't worry though, we don't spam here.
Paid Advertising Campaigns
By using targeted Ads on different platforms(Google, Facebook, and Instagram), we'll beat your competitors to the finish line. We'll bring you front-and-center to hungry customers.
Search Engine Optimization (SEO)
By Optimizing your Website for the Search engines and bringing natural traffic to your page, we'll ensure you'll be at the top of the page when a customer has a food craving they just can't kick.
Food Delivery App Integration
While we'll encourage your customers to use your integrated system, we won't discourage any extra potential business. You can decide though.
How Our Process Works
Consultation
We start by understanding your restaurant's unique goals, style, and target audience.
Strategy Development
Craft a customized roadmap covering website design, digital marketing, and social media strategies.
Design & Development
Build a stunning, user-friendly website that reflects your brand and meets your customers' needs.
Launch & Promote
Launch your website and digital campaigns, driving traffic and increasing customer engagement.
Grow & Optimize
Continuously monitor performance and optimize strategies to ensure sustained growth and success.
Frequently asked questions
What sets your agency apart from other competitors in the industry?
The marketing landscape is constantly evolving, and we understand the need to be agile. We stay ahead of the curve with the latest trends and technologies, ensuring your campaigns are always optimized for maximum impact. We offer scalable solutions that can grow with your business, adapting to your changing needs and goals.
What's your process for working with new clients?
We typically start with a consultation to understand your business goals and target audience. Then, we develop a custom marketing strategy and proposal tailored to your specific needs. Once you're happy with the plan, we move into the execution phase, keeping you updated throughout the process.
What's the difference between brand identity and logo design?
A brand identity is your brand's overall visual language, including logos, colors, fonts, and imagery. Logo design is just one piece of that puzzle.
Can you help me redesign my existing logo or brand identity?
Absolutely! We can refresh your existing brand elements or create an entirely new look and feel.
Do you offer custom web development, or do you use templates?
We can create custom websites tailored to your specific needs and brand. However, we may also leverage pre-built templates to expedite the process for simpler projects, always customizing them for your unique requirements.
What e-commerce platforms do you work with?
We have experience with various e-commerce platforms like Shopify, Magento, and WooCommerce. We can recommend the best fit for your business needs.
How can performance marketing help my business grow?
Performance marketing focuses on targeted advertising campaigns that only charge you when you achieve specific goals, like website visits or sales. This can be a very effective way to reach new customers and drive results.
Do you handle social media management for my business?
Yes, we can manage your social media presence, including creating content, scheduling posts, engaging with followers, and running social media advertising campaigns.
What kind of results can I expect from working with your agency?
The results will depend on your specific goals and industry. However, we track key metrics throughout each campaign and provide regular reports to show you the progress and impact of our work.
Latest Projects
No Doubt Collective
We crafted a captivating brand identity and strategic digital marketing campaigns for No Doubt Collective, propelling their e-commerce wall décor business.
E-commerce, Home Décor
Brand Identity Design, Social Media Management & Content Creation, Performance Marketing (Google Ads, Facebook Ads, Instagram Ads), E-commerce Website Management & Optimization, Logo Design
What our clients say
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